CEU Business School and the South Asia Research Group (SARG) cordially invite you to a talk by
Dr. Kiyomitsu Yui,
(Professor, Graduate School of Humanities, Kobe University, Japan) on
"Cultural Industry in the Age of Multiple Centers of Globalization.
The Case of Japan-Europe Relationship"
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In fact the whole of Japan is a pure invention. There is no such country, there are no such people. (Oscar Wilde, The Decay of Lying, 1889=1891). In this passage, Wilde was talking about, in my view, the 'style of art' which has its own internal logic of the text independent from the 'real' nature. Also the intensity of the invention that used to be strong because of the absence of the 'real' contact, but it started decaying because of halfway contacts and the 'decay of lying.' Nowadays we still have Japan as an invented one yet it is on the novel level of 'contacts.' We are exposed to the flood of Japan via internet, or you can actually be there, you will find your body standing inside of the country, the place that used to be said 'pure invention', within more or less 11 hours. Japan as a culture is now traveling around the world as a set of items of cultural industry made in Japan. Cultural products are flowing in global context not via one way direction but mutually exchanging among multiple centers of glocalization including Japan as one of those places. The talk explores the situation drawing upon the cases of Japanese pop culture (comics, animation, food and so forth) travelling into Europe in comparison with the cases of Asian countries, from the viewpoint of the textuality and visuality as well as sociality. Thus, I will touch upon the basic model of acceptance of Japanese pop culture in the world comparing the cases of Europe and South East Asia and the transformation of Japan as a 'culture' in the daily life of these areas.
All students, faculty and staff members are welcome to attend. Rooms capacity is limited, please make sure to RVSP to Mai Nomura (Nomuram@ceu.business.edu) first to secure your place.