This time we're taking a bit of a detour to the field of CRM and Sales in the enterprise world. Join us to learn a bit more about this less technical side of these large organisations to get an insight into their challenges, presented by seasoned experts.
17:45-18:00 - Arrival/warm-up at CEU N[masked]:00-18:50 - "Salesforce.com in GE Healthare Europe" by Jozsef Matyasi
19:00-19:50 - "Incentive compensation management challenges" by Adam Thorn and Gyorgy Knyihar
19:50-21:00 - Snacks, Drinks & Networking
Speakers and topics:
Jozsef Matyasi, Europe Sales Excellence Manager at GE Healthcare
"How has GE Healthcare implemented Salesforce.com as a CRM solution in Europe? What was the main business case? Which challenges have we gone through and what are the key learnings & benefits?"
Adam Thorn, Incentive Compensation Management Lead at IBM and
Gyorgy Knyihar, Services sales at IBM
"Revenue is the lifeblood of every company, and sales teams make sure that the blood never stops pumping. Acknowledging their critically important role, successful companies now actively manage the performance of their sales teams and help them adapt to changing times.
Incentive compensation is very often one of the largest expenses, so effectively managing this line item can have a huge effect on your company’s bottom line."