Involving people with complex societal issues that require broad commitment (e.g., the sustainability transition or COVID-19 vaccination) is challenging. Policy makers increasingly turn to behavioral scientists for nudging desired behavior as an alternative for mandates or persuasion to engage people with such cases. Whereas nudging as a policy instrument has great potential, its psychological underpinnings are not well understood. In a recent review on nudgeability, we have suggested that nudges are only effective when they align with people’s preferences and still work when people are in a reflective mindset and their presence is revealed. Building on these insights, we propose a new kind of behavioral prompts that invite people to consider meaningful options that are derived from situated cognition theory. In my talk, I will present findings from recent research on how these kind of affordance nudges can inform strategies for committing people to the greater good for the benefit of all.
Tuesday, June 13, 2023, 4:00 pm – 5:30 pm